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What Should Freelancers Tweet About?

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To keep your Twitter account and your followers active, you need to post a couple of tweets each and every day. At a glance, 140 characters sound easy enough to write. That is until you have to do it every day, over and over again.

In that case, what should freelancers tweet about?

It will be important to note that there is no right way to tweet since every freelance business is different and it depends on what works for you, your company, and most importantly, your customers.

How to #Fail on Twitter

While there isn’t a simple answer to what to tweet about. However, there is a very simple answer to what you shouldn’t be tweeting.

Twitter is not an advertising platform. It’s a social network, which means it’s about conversation and sharing.

Get over your idea of ​​Twitter as a commercial channel.

Twitter is not an advertising platform. It’s a social network, which means it’s about conversation and sharing.

I’m not saying you shouldn’t use Twitter to promote your services, which is exactly why you are on Twitter. However, don’t use Twitter to shout about yourself and what you do. 

The real-life equivalent would be coming to a networking event or cocktail party with a megaphone and shouting “Please hire me!” or “Check my business card!” or “Visit my website now!”. They would definitely be ignored and you may likely get kicked out.

Like an accomplished conversationalist, talk about others more than you do. A good tip to keep in mind is that if there are ten updates you post, nine should be about your audience and one about you.

Use Twitter as a place to meet and become interested in new people. Some of them can become your customers. Most of them won’t. That’s how it works.

What are your Twitter goals?

Before you decide what you are going to tweet about, you need to find out why you are on Twitter. I will assume that your primary reasons for being on Twitter are among those I’ve listed below:

  1. Discover and connect with potential customers.
  2. Develop professional friendships with prospects.
  3. Increase the awareness of your brand or your freelance business.
  4. Demonstrate your expertise and make a name for yourself.
  5. Show that you are trustworthy and reliable.
  6. Share your passions and what is important to you.
  7. Be employed.

These are all great reasons to use Twitter, and they all provide a solid foundation for deciding what to tweet about. If you do it right, you will make a name for yourself in your niche. Twitter provides you with an opportunity to be taken seriously by potential customers.

Tweet about the right things and you will increase your chances of being followed, retweeted, and hired.

What makes a great tweet?

As well as knowing why you are tweeting, you also need to know who you will be tweeting about. That said, begin by choosing your niche and identifying your ideal customers/audience if you haven’t already.

Knowing this will be a great way to target your Tweets towards the people you want to work with. That makes it a lot easier to decide what to tweet about.

If you’re still figuring out who your ideal customers are, don’t panic. In my freelance career, it was only through experience that I found out who my ideal clients are. 

I worked on a number of different projects and realized what types of work I like and what types I would rather avoid. If this sounds like you, then you can base your tweets on your passions and interests. That way, you have a good chance of attracting people who are suitable for your services.

When you use Twitter for marketing, your goal is to direct your tweets towards your target audience, not yourself. To do this, you need to answer questions like:

  • What are their needs?
  • Which questions do they have??
  • What would they like to know?
  • What are their problems and pain points (especially the ones you can help solve)?

Knowing the answer to these questions will give you a good idea of ​​what to tweet about.

What should you tweet about?

Now that you’ve decided why you’re tweeting and who you’ll be tweeting about, it’s time to start building up your Twitter arsenal. You can use any of the following types of tweets to build your tweet store.

  • Links to articles. Linking to helpful articles is the mainstay of most professional Twitter users. There are two reasons. First, it’s easy. Chances are, you’ve already read a lot in your niche, and sharing the best articles you read and videos you see is just a click away. When you link to top-notch content in your niche, you show that you are knowledgeable and read a lot. It also helps your customers. When linking an article, video, or photo, take a few seconds to rewrite the headline to make it more appealing to your followers and show them why the link is relevant.
  • Quotes. Reputations were created from quote-based Twitter accounts, with tiny buddha being the classic example. These days, quote-based Twitter accounts are rife and many of them are ignored. That said, it’s a good idea to swap out relevant quotes every now and then. Quote Tweets can go viral – just don’t overdo them. Quotes work well when helping people get inspired or motivated in your niche, e.g. Fitness or self-development. Quotes also work well for hobby niches like dining or gardening.
  • News and Opinions. Exchanging messages in your niche shows that you are keeping abreast of the latest trends and changes in the industry. It is also your chance to express your thoughts on the stories you share. By sharing your opinion, you can show potential customers that you have good judgment.
  • What you up to? Letting people know what you work on on a day-to-day basis isn’t self-promotion – it makes sense. You want your followers to get to know you and that means giving them a window into your life.
  • Questions. Twitter is a hub of discussion and debate. Ask your followers for their ideas and opinions. Also, don’t be afraid to ask for help. People love to give a helping hand and share what they know. Nobody expects you to be a superhero who knows everything – they just want you to be good at your job. Asking questions shows that you are ready to learn and shows that you are always improving.
  • Promotions and special offers. The only exception to avoiding promotional tweets is when you have a special promotion or offer. More than one-four (28%) active tweeters use Twitter to search for offers. So make sure you find something related to your tweets.

Exemplary success

Learning how to tweet effectively is a bit like learning a new language. You get along best when you meet with native speakers who already know what they’re doing.

You will discover that the best Twitter users are friendly and positive.

Find freelancers in your niche who are active and successful on Twitter. Check out their account to see what they are tweeting about and how they are interacting with their audience. This will tell you what to do, what works, and what to adjust.

You will quickly discover that those who get followed the most are friendly and positive. Fun to be around, they ask questions and answer their followers. Acting positively on Twitter is crucial.

Moaning, moaning, and moaning on Twitter isn’t cool. You want people to feel good when they run into you. Then, there should be a ray of sunshine heating them up, not weight around their ankle pulling them all the way to the bottom of the sea.

Finally

Twitter is similar to a professional cocktail party or networking event. As with a cocktail party, there is no way to get this right. Both the brave and the timid will meet people, and if they care about others, they will have interesting conversations. The most important thing is to be there. As Woody Allen said:

Eighty percent of the success shows up.

Once you’ve popped up on Twitter, you care about everyone you meet. In the first half of the twentieth century, Dale Carnegie said the following words of wisdom about meeting people. It’s just as relevant today on social networks:

There is a very important law of human behavior. If we follow this law, we will almost never get into trouble. If this law is followed, it will bring us innumerable friends and constant happiness. But the moment we break the law, we will get into endless trouble. The law is: Always make the other person feel important.

If you put other people first on Twitter, your success will follow.

Here is a video we recommend you watch.

The 4 Types of Tweets You Should be Posting on Twitter
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