Do you wanna learn how to build a website for your business? or Are you just looking for a means of generating some passive income?
Starting a blog today is certainly one of the routes to follow if your dream is to make money from the comfort of your home. However, I’m among those who wouldn’t sell you a dream by giving you false expectations like many of the ‘gurus’ do.
Though this guide is completely free, building a website for your business will however require you to put in some cash to get started (naturally). However, we’ll walk you through such that; you keep your expenses as low as possible.
how much does it cost to build a website for your business?
All you need is a web hosting service which will cost you about $100 in total for the first 3 years if you follow the link we provide.
Enough of all the talking, let’s get directly into why you are here 🙂
Setting Up A Website For Your Business?
Here is an overview of all the steps necessary in setting up your business website. This is just to give you an idea of the major milestones while we get you closer to your goal (which is to build a website for your business).
- Find out who’s your target audience
- Building a web site for your business
- Performing keyword research
- Writing efficient blog and review posts
- Bringing traffic
- Monetizing your site
1. Find Out Who’s Your Target Audience
Knowing your target audience will make the process of choosing a niche relatively easy.
Although choosing the right niche for your site can sometimes be tricky and comparable to choosing the right or wrong car from the car dealer’s shop, it is, however, necessary not to overthink the process as many do.
- Begin by determining what you target audience love to talk about.
- Next, come out with a list of problems they may be facing
That’s it, you have your niche.
2. Building A Website For Your Business
This is the step that scares most non-techies away.
I assure you, the only skills you require are: how to download and upload files. The rest will come with time as you continue to practice and administer your site.
Before we get into the actual construction of your site, you’ll first need to purchase a hosting service.
Purchase your hosting service here and follow the tutorial below to get your site up and running.
With your site up and running, the next thing to do is to set up the look and feel of the site and add a few extensions (plugins) that’ll give you a load of functionalities to work with.
Setting up the look and feel of your site is very simple with WordPress all you need to do is log in to your site’s dashboard and click on themes from the Appearance menu.
You will be surprised at the large variety of themes available for free in the WordPress theme repository.
The thumb rule here is to avoid putting in too much time in making your site look good. The only thing that matters at this stage is the content you write.
Before you get into writing blog posts, You’ll need an SEO plugin that’ll permit you to include keywords in your articles. It is very easy and handy.
There exist a panoply of free SEO plugins and paid ones too which you can use to boost the reach of your blog post.
Below is a free tutorial that’ll help you install and set up a free SEO plugin.
After adjusting the look and feel of your site and installing a tool for your SEO, you’re pretty much sufficiently armed to get your first blog post live.
However, we need to make sure your site can be indexed by Google. Doing this will permit your blog posts to be ranked on Google when your keyword is searched.
Note: If you go through the setup wizard of rank math, this section may not be necessary. Nevertheless, I’ll advise you to check it out just to make sure.
How do you index your site on Google?
well, head over to Google search central, scroll to the bottom of the page and click on search console.
While in the search console, simply follow the steps presented to you and all will be set up in no time.
From here on, you are fully equipped to do what really matters which consists of writing blog posts your target audience will love to read. However, you need to make sure what you write brings in some traffic, and the best way to ensure this is by writing on topics that are actually searched.
This leads us to the next part of our guide.
3. Performing Keyword Research
If there is one area in this whole process that I recommend you invest your time and money continually, it is definitely going to be in keyword search tools.
However, let me keep to my promise and show you how to carry out your keyword research for free, but you can always migrate to a paid tool and obtain more extensive data which is still very much recommended.
I will present to you 2 ways of carrying out keyword research. The first method won’t require a tool and is less accurate while the second method is done with the use of a tool but you have a limited number of trials per day.
This is where almost all webmasters began. It is totally free and consists of letting Google tell you what people are searching for along with other related searches around the target keyword.
How is it done?
I’ll show you with a case study keyword: “Best couch for families with kids”
let’s head over to Google and type in the keyword (keyphrase in this case).
I guess we’ve all been exposed to this interface above.
Though there seem to be no data indicating how many searches were performed with the key phrases above, the fact that they are presented to you actually indicates there is some data backing it up.
The thumb rule will be to include some of the related searches in the image above into your article as potential h2 and h3. This way, not only will it will be highly favored by search engines due to the fact that you are answering the related searches, but the article will also be of great value to anyone reading it.
The downside of using this method is that you don’t get to know the search difficulty of the key phrases.
Our second method consists of using a keyword search tool that displays some useful data regarding the search volume of the phrase and how difficult it is for you to rank for that phrase.
The tool I recommend here is Ubersuggest since it’s partly free.
This time, let’s head to Ubersuggest and insert our key phrase like we did previously.
If the image is visible enough, you’ll easily notice there is some data that’s telling you how many times this phrase has been searched in a month and the search difficulty (ideally, it is recommended you stick to phrases having a difficulty below 30).
Though the figures presented by this tool are just approximates, at least it gives you an idea on the performance of each key-phrase.
The downside with this tool is that you only have 3 searches per day on the free plan.
4. How To Write Efficient Blog And Review Posts
The process of writing blog posts is the most tedious among webmasters and bloggers and you’ll understand why if you build a website for your business.
While writing a blog post, the first thing to do is to shift your mindset to that of the person searching the phrase you are writing about.
Next, you have to understand that your main and primary audience are humans and you need to give them satisfaction because that’s the only way you can get paid (satisfaction easily converts to money). Also, don’t forget to make your article appealing to search engines.
So, how do you write blog posts that can rank well, and stand out at the same time?
I will proceed systematically.
If you want your blog post to rank, you have to pay attention to SEO (Search Engine Optimization) best practices. For the sake of simplicity, below is a short checklist you can follow during the early days of your blog. If you follow this checklist, all should be fine
- Do whatever your SEO plugin tells you to do
- Avoid keyword stuffing
- Write blog posts with no less than 1000 words
On the other hand, for your article to stand out, you have to make sure it captures the attention of your audience while making sure it offers as much value as possible. Below is a short checklist that’ll help you in the early days of your site.
- Use an attractive meta title
- write a meta description that awakens some curiosity
- Structure your article by using headings
- Make your article easy to read and understand by avoiding long sentences
From here on, I’ll advise you to encourage yourself by setting a reward whenever you post a new article. It could be a movie or a bottle of beer (whatever you prefer). This way, the zeal won’t die easily.
Believe me when I tell you it is frustrating to have 20 posted articles, and yet see little to no traffic. It took more than 6 months for my first blog to kick off.
If you want to learn more about content writing, check this amazing article.
5. How To Build Your Sites Traffic
During the early days of your business website, going on social media and displaying your content won’t be necessary since you won’t have enough content to keep them engaged. Most often, proceeding this way may annoy some users of the platform.
However, you can make use of platforms such as Pinterest that seem to be designed for bloggers. There even exist a panoply of Pinterest plugins that’ll help you leverage its full strength on your site.
Above all, I’ll advise you to build an email list and a push notification system for your site which will permit you to generate some recurring traffic.
6. How To Monetize Your Business website
We have finally gotten to the most anticipated portion of this guide.
After paying a hosting service, building a website, doing the keyword research, and writing highly optimized blog posts for days without end, how does it convert to money? or how can you monetize it?
In general, there are 3 ways through which you can make money with your website from the early days.
- Through display ads
- Through affiliate marketing
- By selling your own products, services, or course
Monetizing Your Blog With Display Ads
In the beginning, most webmasters tend to go for this solution due to its simplicity and because most of the ad providers won’t require you to have a certain amount of traffic before signing up.
In general, you get paid per ad clicks or per 1000 views.
The best ad providers for small sites are AdSense, AdsTerra, AdCash, etc. In the long run, you can still migrate to premium ad providers such as Propellerads or Media.net when your site meets their minimum requirements.
Affiliate marketing is simply a process where you promote a product and earn a commission when it is purchased.
We can’t talk about affiliate marketing without talking about Amazon’s Associate’s program. This is the place to start for beginners. The reason I recommend this program is due to the fact that it has very minimal requirements while most of the other affiliate programs that exist have made it pretty hard for beginners to sign up with them.
The good thing about affiliate marketing is that you don’t get to worry about storing and shipping.
Selling Your Own Products, Services, Or Course
As a business owner, you probably have a product or service to sell. It could be freelance services, consultations, courses, or even custom products such as T-shirts and printables.
One of the biggest advantages of building a website for your business is the fact that you can easily propose 3rd party services as an affiliate. That way, you can easily provide your audience with extra services which you can’t provide but know they need it.
One last thing worth mentioning is the importance of having an email list. no matter what you do or sell, I can guarantee from experience that the major part of your income will definitely come from the list if you use it well.
At this point, I’m pretty confident you have all it takes to build a website for your business.
Congratulations if you read to this point and feel free to contact me if you need any help.
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