Creating and running your first website is quite a challenge especially if you don’t have the necessary technical knowledge.
The reason I compiled this article is that; I’ve been working as a web developer for some time now and I’ve seen many businesses neglect the tips I’ll lay out in the coming paragraphs.
In this blog post, I will talk about the top 5 things to do when building a website. If done well, this guide will help you avoid the common mistakes I have seen.
Hope it helps you make a better website for your business.
1. Buy a domain name
These days, it is possible to have an online presence without spending any money thanks to social networks. However, when someone asks me why I need to have a website or own a domain name, I say it’s like renting a location for your business.
It gives you the luxury of rearranging and decorating it as you wish based on your target audience and business strategy. This is not the case with Facebook, Twitter, Instagram, etc. Having your own website or domain name is, therefore, a long-term investment.
My client Sylvie Lauzon, municipal councilor of Saint-Michel-de-Bellechasse, for example, did not see the potential of having a website for her project. While chatting with me, she recalled that her target customers don’t use social media a lot.
Having a website was therefore the best way to reach them. And what I find interesting, in this case, is that her website evolves according to the progress of her project.
2. Identify your target audience
Determining your target audience is done from real surveys and interviews with real customers, prospects, or even members of your Web community if you already have one.
This is important because by collecting as much information as possible, you will be able to improve the texts that are found on your website. Just like creating engaging content on your blog. Hence, you also increase the chances of your blog being trusted.
3. Include a call to action in your site
Calls to action are used to tell your website visitors what to do; if they have an interest in the information you share or the services and products you present.
Without calls to action on your website, you reduce the chances of selling your services and products. What you need to remember is that there are different ways to go about displaying them so that a visitor goes from visitor status to prospect to customer.
I take as an example my client Marie-Andrée Robichaud, who writes CVs. To attract leads, she decided to set up a free resume review on her website. A call to action leading to a specific page is, therefore, a nice thing to do.
4. Make a nice user experience
User experience refers to the quality of a visitor’s time spent on your website. Yes, you can have a website with graphic elements that meet the latest web design trends. But if it’s difficult for your target audience to find a piece of specific information, you reduce your chances of being contacted by them.
Make sure the navigation on your website is efficient and fluent. Remember to make access to important content less than three clicks away.
Also, pay attention to the display speed of your web pages and adapt them to standard screen sizes. Whether on a desktop computer or mobile phone.
5. Make use of Google Analytics
Finally, Google Analytics is a free tool that allows you to analyze the traffic on your website and better understand the behavior of your visitors. With it, you can take into consideration improvements to be made to optimize your website for search engines.
Just like taking stock of which pages are doing well and not doing so well. Make sure you set it up as soon as possible. And if your website is made with WordPress, consider using the MonsterInsights plugin or SEOPress plugins which I recommend.
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